Website Design Today

So you have a small business and you want to get a new website design or refresh an old one. But you want to make sure your internal staff or your website designer have all the right features and components. Perhaps you are asking yourself these questions? What are the latest trends? What is required for better SEO? What does my business need? What’s not good to have anymore? What does my target audience want to see? These may be just a few of the questions you may have. However, there may be questions you don’t know to ask. I’ll try to address the key areas to make sure your website is the best it can be.

Page Content

When considering your content, keep in mind for your website, ‘Content is King’. That being said, you need to know your home page for search engines like Google, are heavily weighted at about 80% so focus on that page the most. Understand your target audience and be able to convey your story clearly by introducing each section. Keep in mind you need a minimum number of words for good search ranking. Additionally, your copywriting needs to free of jargon; So, identify your keywords and phrases and make sure your readability meets industry standards. For those few people that like writing, remember too many words can be a deterrent for most viewers. Remember less is more. Choosing the right words and phrases make good copywriting for readers.

Visual Aspects

Your colours should be based on your branding and logo. Remember simple things like primary colours, secondary colours and your contrast colours. Colours create thoughts and emotions so choose wisely. Photos still speak a thousand words and like colours, they create emotions more powerful than you really think. Stock photos are a good place to start, but original professional photos are best if you have a budget. Videos are key today whether produced, animated or testimonials. Some may argue uploaded and others social media embedded for better search results, but you must have video to capture attention. Sliders (motion timed photos usually across the top of a website) are hot items right now encouraged viewer engagement combining text, photos and video. Podcasts may be a consideration depending on your business model as well. It’s a best practice to make sure that either video and podcast do not autoplay ads because most viewers consider that annoying.

Suggested Features

The latest is animation, text sections or photos. Website design today must not be just static, but need to be highly engaging to keep viewers on your website. Speaking of engaging, your website must be responsive to grab viewers who use various sizes of devices. It’s not just to keep them on your website but to improve your search rankings with Google and Bing. Social media icons are pretty much a given. However, newer features like chat boxes, pop up signup forms and booking widgets should be considered for your type of business.

Technical Suggestions

The following are a few best practices in this area because I certainly do not have the space to write out everything. Here’s the most important: Always start with good hosting with backups and malware scanning. Starting in the new year your website will also need SSL security (https) with your domain to get better Google search results. If you are a DIY person then choose best of brand website builders. Beware, there are less expensive builders to build your website on but they come with a cost. Often they have compromised features and questionable search friendly platforms not to mention your own possible lack of marketing design knowledge. Today’s growing platform for most small business is the WordPress platform with about a third of the world’s websites and blogs resting on it. Why? Because they are a good user content management system and Google’s search engine likes to find a word based platform. That being said, your website pages have must external links to related topics or businesses.

Last Comments

Your website needs to have good onsite, offsite and local SEO to be found by search engines like Google and Bing. “Build it and they will come” is not a good philosophy for websites. It’s a waste of money to build and not get found. Equality along with that, your content must stay current. Just don’t build it and leave. Having new and fresh content should be part of your SEO strategy. Your website should always be a work in progress. Regular blogging is a good way to increase SEO and stay current. Hiring a ghostwriter if you are not a writer is a good investment. Offering promotions or freebies also works.Your viewers and potential clients will thank you.